Released on = February 6, 2007, 9:31 am

Press Release Author = Horrell Communications

Industry = Consumer Services

Press Release Summary = Despite years of focus on the importance of customer
service, most businesses still have a lot to learn.

Press Release Body = Despite years of focus on the importance of customer service,
most businesses still have a lot to learn. Too many merely tweak a script, roll out
a new offer, then disappear from the scene, leaving their frontline staff-often
underpaid and badly overworked-to expertly, cheerfully handle all the real-life
encounters with real-life customers who can make or break a company.

That's no way to run a business, says customer service expert Ed Horrell. If you
treat your frontline employees with indifference or disregard, you can expect them
to treat your customers with indifference-and you can then expect to have
indifferent customers who will drop you for the next best thing without a murmur of
regret.

Combining extensive research with inspiring real-life examples from companies known
for their outstanding customer service-such as L.L.Bean, Chick-fil-A, Nordstrom,
Mrs. Fields, St. Jude Children's Research Center, The Ritz-Carlton, FedEx, and
more-Horrell explains in The Kindness Revolution that providing exceptional,
compassionate customer service can only happen when you build a deep and lasting
relationship with your employees. And it is kindness, says Horrell, that most
characterizes that relationship.

The Kindness Revolution traces the culture characteristics of the standout
companies, including their strong conviction that:

· Each employee has an important job to do.
· Their corporate entity has a meaningful purpose to serve the customer in a way
that delivers value.
· Each employee should be empowered to make decisions.
· They attract the best employees and customers by running an organization based on
sincerity and consideration.
· There is value in dignity and respect and courtesy-and kindness.

For organizations large and small, of any size or industry, The Kindness Revolution
is a resounding wake-up call to change the way your company thinks about its
employees, and to practice the basic values of dignity, respect, courtesy, and
kindness from top to bottom throughout your organization.

The way you treat your employees will be the way they treat your customers. Follow
the wise advice and insightful examples in The Kindness Revolution, and experience
the enormous payback in loyal customers, a more prosperous company-and a better way
of life.

Author Ed Horrell is available to speak to your organization about The Kindness
Revolution and can bundle copies of the book for each audience member in a speaking
package.

To book Ed Horrell to speak to your organization call 901.757.3768.

Web Site = http://www.EdHorrell.com

Contact Details = Ed Horrell
Horrell Communications
PO Box 382035
Germantown, TN 38183-2035
901.757.3768